By Hadley · Motherhood Curated
Trusted by modern parents. Valued by family brands.
Helping family brands become household names while helping parents choose with confidence.
Helping family brands become household names while helping parents choose with confidence.
Hi, I'm Hadley, but my friends call me Hads.
I'm an influencer marketing strategist, content creator, and mom. After nearly a decade helping brands build trust through creator partnerships and authentic storytelling, becoming a parent gave me an entirely new perspective.
By Hads is where professional expertise meets real-life motherhood, sharing trusted recommendations, curated baby registries, and the products that genuinely make family life easier. Whether you're building a baby registry, searching for products you can feel good about bringing into your home, or looking to grow a family brand through authentic partnerships, you'll find thoughtful guidance rooted in both experience and research.
Created for families and the brands that support them.
Custom, personality-fit registries built around your lifestyle, budget, and what actually gets used in the first year.
Explore Registry Service →Photo & video UGC, sponsored content, whitelisting, and honest product testing with values-aligned partners.
View Media Kit →Brand reviews and influencer marketing support — from creator sourcing and outreach to full campaign execution.
Explore Consulting →Downloadable guides, checklists, and trackers built from real experience — starting at $9.
Shop Resources →Honest words from moms who’ve trusted me to help them prep for baby.
As a first-time mom, I truly had NO idea where to even begin with building a registry. Hadley made the entire process feel so easy, thoughtful, and honestly exciting. Now being on the other side with a newborn, we use and love literally everything she recommended every single day. Could not be more grateful for her guidance, wisdom, and for saving us from buying a million random things we didn’t need!
As a first-time mom, you get so tempted by mom-marketing… I had a ton of things on my list that Hadley told me I wasn’t going to need. Not only that, but as a clean/green mama, I wanted to make sure everything was as clean as possible. She knew about toy safety recalls and other toxic items marketed as clean that I immediately took off my list. I HIGHLY recommend a registry review from her, especially if you’re a first-time mom!
From registry support to brand partnerships, I'd love to work with you.
Work With Me
